You don't really need a car to get around Playa as the town is very walkable and taxis are plentiful. However, if you didn't rent a car at the Cancun Airport and decide that you want to rent a car, maybe to explore the surrounding areas, there are plenty of options.

America Car Rental
Location: 5a Av. 251 Loc. 12 Playa Del Carmen
Email: reservas@america-carrental
Website: www.america-carrental.com

Avis
Location: Ave. 20 between Calle 4 and 6.
Phone: 984-803-0713
Website: www.avis.com

Budget
Location: Hwy 307 Southbound, and Calle 34.
Phone: 984-873-2772
Website: www.budget.com

Caribetur Rent a Car: Playa del Carmen
Email: caribetur@caribetur.com
Website: www.caribetur.com

Continental Rent A Car
Location: 5a Av. 251 Loc. 12 Playa Del Carmen
Email: reserve@continental-rentacar.com
Website: www.continental-rentacar.com

Europcar
Location: 8th St. between 10th and 15th Ave.
Phone: 984-873-2820
Website: www.europcar.com

Executive
Location: 5th Av. Between Calle 10 and 12
Phone: 984-873-0477

Hertz
Location: 5th Av. between Calle 6 and 8
Phone: 984-873-1130 Website: www.hertz.com

Royal Rent a Car
Location: Fishermen's Club, Playacar phase-1
Website: www.royalautorentals.com

Thrifty
Location: Calle 8 between Av. 10 and Av. 15
Phone: 984-873-0119
Website: www.thrifty.com

Zipp Rent-a-Car
Phone: (52) 998-849-41-93
Email: reservations@zipp.com.mx
Website: www.zipp.com.mx